OUR STORY
Philosophy & Purpose
At our core, we believe in self-expression and creativity—two values that guide every decision we make. We understand that home is not just a place to live but a canvas to reflect who you are. Too often, home furnishing choices feel limited or stuck in the past, offering the same options our parents have been selecting for decades. We wanted to change that.
Our brand exists to break free from the status quo, bringing fresh, dynamic choices that allow you to express your individuality. We believe everyone deserves the freedom to choose products that resonate with their own unique tastes, not just what's available
Our mission is to provide mass premium options that are not only stylish but also affordable, ensuring that creativity and self-expression are accessible to all.
Our Founder
Founded by Nupur, whose passion for aesthetics and design has been at the heart of the brand, we are a team driven by a desire to offer something fresh and exciting.
Nupur’s strong sense of style, coupled with her keen eye for visualizing spaces, has shaped our brand’s unique perspective on home furnishing. We believe in liberating customers from the monotony of the same old choices that have long dominated the market. For many, home decor decisions have traditionally been made by others or influenced by occasion-based gifts that don’t always align with personal taste.
We aim to change that by offering products that allow customers to express their individuality and style in the same way they do with fashion. With us, customers can finally take control and create a home that is truly a reflection of who they are.
